Since 2004, Roche, the maker of ACCU-CHEK® products, has been a proud sponsor of the JDRF Bag of Hope. Through its generous support and partnership with local chapters, Roche distributes more than 12,000 Bags of Hope annually to families of children newly diagnosed with type 1 diabetes who are facing a new and difficult challenge in their lives.
Were honored to be JDRFs Bag of Hope partner in helping children and their families during this tough transition in their lives, said Marc Gibeley, head of Roche Diabetes Care, North America.
Roches sole sponsorship of the JDRF Bag of Hope is a reflection of the value we place on diabetes education and a tremendous opportunity for us to give back through an outreach program that provides comfort and hope at a time of real need.
Each Bag of Hope is distributed to families by a local JDRF chapter or an ACCU-CHEK Diabetes Solutions Specialist through a health institution (childrens hospital or healthcare professionals office). The bags contain relevant diabetes educational information and materials, some intended to communicate directly to children and others geared for the parent or adult caregiver, including:
- Rufus, the Bear with Diabetes”
- Rufus Comes Home book
- A First Book for Understanding Diabetes
- Educational DVD
- ACCU-CHEK Nano SmartView blood glucose meter
Partner Program Description: Bags of Hope are distributed in partnership with the local JDRF chapter and Roche representative to families of newly diagnosed children.
Benefit to Partner: Principal Partner features and benefits.
Benefit to JDRF: Opportunity for JDRF to provide support to the families of newly-diagnosed children at the time of diagnosis and invite the families to participate in local JDRF networking and fund-raising events.
Opportunity to Participate: Thank your local representatives at local JDRF events; volunteer to be a mentor; deliver bags to families with a newly diagnosed child.
Program Activity Calendar: Year-round